Our Story

From a mobile juice bar to where we are today, our mission has always been to change culture by making it easy (and delicious) for people to make healthier choices.

Delicious. Natural. Clean.

At Juiced! we revere the amazing power contained in fruits and vegetables. The energy. The nutrients. The revitalizing kick. The natural healing. The armor. We are in awe of this fuel that aids in vision, immunity and recovery. To make Juiced!, we naturally squeeze the best inventions Mother Nature ever made until they share their liquid treasures with the world. We never heat that natural nectar. We simply blend the best juices in new and novel ways to create super-tasting super juices. It’s a healthy obsession. And you can taste it in every bottle of juice we have ever made.

The journey to a healthier world starts with a single sip.

Where it all started.

Jason Lannoch, pictured here with the first Juiced! mobile juice bar. Originally a mental health therapist, Jason’s life was forever changed by the gift of a simple juicer. After experiencing its amazing effects on his body and mind, Jason was intrigued. He began experimenting with different ingredients, and realized he could make a better, faster, healthier juice than the world had ever known. So, he moved out of Manhattan and back to Milwaukee, bringing along with him his passion for helping people, and a batch of new recipes. After sampling them with Milwaukee natives, he tweaked to their tastes, and before he knew it, a sensation was born.